Varun and Nidhika established their label in May 2010 withstanding a vision of individuality &
a strong dose of personal style statements. The brand stays close to trends but interprets them
a little differently, a little idiosyncratically and a little privately.

Varun prowess's his passion and love for colours that spark at precise intervals
even through neutral colour-ways. He bagged the award for "The Best Creative
Collection" at his graduation show and later honed his creative skills to a more
mature and practical level at maverick designers like Manish Arora & Rohit Bal.
This widened his perspective to paint grand, opulent and exaggerated visuals
of ensembles, delivered with extreme levels of finesse and perfection.

Nidhika Gogia, a complimentary lead & balance to the label, was awarded the
"The Best Commercial Collection" for her graduation project. She then went
ahead to lend her creative influx working with designer Namrata Joshipura.
Nidhika excels at adapting concepts to the wearer's vision of beauty and
uplifts her to an elevated dimension of reality.

The Label started with Indian diffusion line, which it has been retailing
since last 4 years & has now ventured into Modern Luxury pret keeping
the Indian essence & influence alive.

Design Philosophy

Our style of working is inseparable from our design ethos. We believe in striking a
balance in the entire process, working in sync through all our process of planning,
designing, finishing, marketing and retailing.

Personal connection is the very quintessence of our work and plays a major role in
understanding the mood of our design. We relate to our customers and our buyers.
Our design realm brings to the fore front details and visual pay.
We want women to take our garments and make them their own.

We design three ranges a year: Spring/Summer, Winter Festive and Autumn/Winter
for our brand VARUN & NIDHIKA.. Simultaneously, we continue to wander
in search of enticing details & playful visuals.

Area of Specialisation

We believe in intimate attention to all aspects of the making process.
The sensuality of fabric against the skin is important to us. We the usage of pure fabrics,
we are attentive to a holistic creation right from the fabric cruising the silhouette
to the feel of the texture; the finishing of seams to the placement of embroidery.

Detail oriented, with color, craft and texture as our forte, we experiment with
Indian embroideries and vintage textiles. Classic in its appeal, the silhouettes
and palettes create a contemporary look.

Our work is deep rooted to Indian bonds, ranging from architecture to books,
culture to our own travel experiences. We explore these possibilities into specific textile
textures or ornamentation, which is our area of specialization.


Our Stockists